About Us

AI is the next great technological shift and it’s happening right in front of us. 

NexLev Logic exists for one simple reason:
AI finally made it possible to build the kind of business systems I always wanted as an operator.

After more than a decade in roofing and construction, I didn’t struggle with hustle or demand. I liked the grind. I liked selling, meeting people, building relationships, and growing a business in the field.

What wore me down wasn’t the work. It was everything wrapped around it. The follow-ups. The updates. The admin. The repetitive tasks that pile up as soon as you start winning.

The more successful I became, the more time I spent doing work that didn’t require my skill, judgment, or experience. And for years, the trade-off was unavoidable. You either stayed on top of everything manually, or things slipped.

That changed when AI became practical.

I started applying automation inside my own operation to remove the busywork without sacrificing quality or control. Lead response. Follow-up. Customer communication. Internal accountability. The systems I built didn’t replace effort, they multiplied it.

Once those systems were running, the impact was undeniable.
Sales scaled. Customer experience improved. Nothing slipped.
And I was finally free to focus on the parts of the business that actually drive growth.

It became obvious this wasn’t just useful for me.
It was something most contractors would want if it were built and implemented correctly.

That’s what NexLev Logic is.

Built From Real Operational Pain

I’m Jesse Spiegel, co-founder of NexLev Logic. I’ve spent over a decade operating inside high-pressure, high-stakes businesses, most notably in roofing and construction.

While selling roofs, managing crews, dealing with insurance, and handling commercial accounts, I consistently produced top-tier results by relying on tight workflows, disciplined follow-up, and proactive communication. In one season, those systems helped more than double a company’s single-season sales record, scaling revenue from the low millions to over seven million dollars.

The common thread wasn’t luck or talent.
It was process.

Clear workflows.
Relentless follow-up.
No dropped balls.
Customers who felt taken care of because communication never broke.

As success grew, so did the administrative burden. That’s where automation became the leverage point, not as a buzzword, but as a practical way to protect performance as volume increased.

Where AI Meets Real Work

To build these systems the right way, I knew I needed a partner who could turn real operational problems into automation that actually works day to day.

That’s when I partnered with Ben Valley.

Ben is a world-class systems and automation engineer with deep experience building reliable, high-impact workflows at scale. Before NexLev Logic, he helped design and run the systems that supported a SaaS company’s growth that is now worth over $100M. These weren’t side projects or experiments. They were core systems the business depended on every day.

What makes Ben rare isn’t just technical skill, it’s judgment. He builds automation that fits how businesses actually operate, not abstract setups that look good on paper but fall apart when real teams start using them. He understands how systems behave once salespeople, ops teams, and customers are involved, and he designs for that reality from the start.

Where I bring firsthand roofing experience, sales instincts, and a deep understanding of contractor workflows, Ben brings the engineering precision to turn those insights into systems that are stable, scalable, and easy to adopt.

That balance is the foundation of NexLev Logic.

We don’t just understand what contractors need.
We know how to build systems that actually get used — and keep delivering results.

What We Actually Do

We design and implement AI-powered automation systems that remove friction from the parts of a contractor’s business that slow growth.

That includes systems that:

  • Ensure leads are responded to quickly so opportunities aren’t lost before you even speak to them

  • Maintain consistent follow-up after inspections/estimates are completed so deals don’t die quietly

  • Keep customers informed with regular updates so trust stays intact, even when timelines stretch

  • Surface bottlenecks and missed tasks so problems are addressed before they turn into complaints

  • Support long-term commercial relationships with consistent outreach and professional communication

  • Capture reviews and referrals from satisfied customers instead of leaving them on the table

These systems don’t rely on memory or heroics.
They work in the background, every day, so performance doesn’t depend on who’s having a good week.

Why Contractors Choose Us

We don’t sell software and disappear.

We handle the implementation, the integration, and the adoption inside your organization so the systems actually get used. That means working with your team, your workflows, and your reality.

Because the truth is, most contractors don’t need more tools.
They need systems that fit how they already operate and make it easier to do the right thing consistently.

Our advantage isn’t just AI.
It’s knowing how to apply it in an environment where timing, communication, and reliability matter.

TESTIMONIALS

  • John Munson, National Sales Manager - Reroof America

    Jesse is one of the hardest-working and most disciplined humans I’ve met in my 20+ years in the roofing industry. His systems, follow-through, and problem-solving skills are on another level.

    Whenever he identified a bottleneck or breakdown, he would collaborate with the team to, analyze it, build a solution, implement it, and then execute relentlessly until the outcome matched the goal. That team approach made a measurable impact on our operations and his sales. He nearly doubled our 43-year single-season sales record, and he did it while improving communication, customer satisfaction, and internal coordination. Jesse is a machine in any situation, roofing, personal fitness or relationships.

    Jesse also raises the standard for everyone around him. Teams communicate better, stay more organized, and perform at a higher level when he’s involved. On top of that, he works well with people at every level production, accounting, admin, sales, and ownership.

    We’ve worked with Jesse for years, and he’s always delivered. He’s become a great friend, and I have no hesitation recommending him to anyone who wants someone who will outwork, outthink, and outperform expectations.

  • Matthew Ranani, Community Manager - Seqouia

    I’ve had the opportunity to work with Jesse in several capacities over the years, and one thing has been consistent: he brings clarity, organization, and dependable follow-through to every project he takes on. In property management, communication and reliability are everything, and Jesse consistently performs at a level few others ever achieve.

  • Jake Wells, EOS Implementer - Level 11 Consulting

    Jesse shows up with the kind of creative firepower, energy, and vision most people only wish they had. Long before he built automation tools or sales frameworks, he was the guy who could walk into a messy situation, see the whole picture instantly, and create order where everyone else saw chaos. He has this knack for seeing the finished puzzle long before the pieces are even on the table.

    What stands out most about Jesse today is how he translates big ideas into clear, practical systems that actually work. He has a talent for simplifying complex problems, building processes that people can follow, and driving results without adding noise or confusion.

    Whether he was leading teams, designing workflows, or improving how businesses operate, Jesse consistently made things faster, cleaner, and more effective. He has a way of elevating the people around him, not just by pushing them, but by giving them clarity and structure they didn’t have before.

    If your goal is to grow, improve how you operate, or bring real intelligence to your business, Jesse is the person you want in your corner. He brings insight, honesty, and a level of execution that’s hard to find.

Lets work together

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